Lead Value Calculator
Find out in seconds how profitable buying leads is for your estate agency. Enter your numbers and see monthly and yearly estimates for new customers, revenue and profit.
Leads / month: 10 · Lead cost / month: SEK 3,990
kr
Profit Margin (%)
60%
0%
100%
When you close a deal, what percentage of the commission remains after deductions?
Contract Won Rate (%)
25%
0%
100%
Users of the service win contracts with an average probability of 20-30%. The result depends on how well you justify why you are the right agent for the property.
Sell Rate (%)
50%
0%
100%
Once you have a property for sale, what is the probability that you will sell it?
Results
| Month | Year | |
|---|---|---|
| New Contracts | 2 | 24 |
| Total New Customers | 1 | 12 |
| Revenue | SEK 25,000 | SEK 300,000 |
| Profit Before Lead Cost | SEK 15,000 | SEK 180,000 |
| Lead Cost | - SEK 3,990 | - SEK 47,880 |
| Profit (after lead cost) | SEK 11,010 | SEK 132,120 |
How to use the calculator
- Choose a lead package (leads and price per month)
- Enter your average commission
- Set your contract win rate and sale rate
- Review the results: monthly and yearly revenue and profit
Fine‑tune the values with the sliders and try different scenarios.
How the calculator works
The calculator factors in four drivers of profitability:
- Leads/month: how many leads you receive monthly
- Average commission (€): fee per completed sale
- Contract win rate (%): share of leads that become a signed instruction
- Sale rate (%): share of instructions that result in a completed sale
You’ll get estimates for:
- New customers (month/year)
- Revenue (month/year)
- Profit before lead cost (month/year)
- Lead cost (month/year): price of the selected package
- Profit after lead cost (month/year)
Note: The calculator shows net profit (based on your margin) and subtracts the package cost.